RICK'S CAFE

Our story begins with the opening of Rick's Cafe by its founder, Richard  Hershman, in April 1974. At the time, Negril was a sleepy fishing village with little development; it lacked many modern amenities such as electricity, telephone and hot running water. Our beautiful little cliff side location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica.

​

Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs. Over the years, visitors and local alike have designated Rick's Cafe as Negril's premier gathering spot and our sunsets have become a Jamaican tradition.

In addition to the beautiful views, Rick's Cafe is fortunate to have one of the most incredible coves along West End Cliffs. From our cliffs, countless visitors and locals have jumped or dived into the crystalline water below. Our highest platform jump is 35 feet and ensures the thrill of a lifetime